DecisionPoint Advises AddShoppers on its Acquisition of ShareYourCart

DecisionPoint Advises AddShoppers on its Acquisition of ShareYourCart

Charlotte, NC; November 26, 2013 — DecisionPoint, a leader in M&A advisory services for middle-market technology companies, announced today that its client AddShoppers, the premier social marketing and analytics platform for eCommerce companies, has acquired ShareYourCart.

The acquisition of ShareYourCart helps AddShoppers strengthen its platform with its shopping cart abandonment reduction technology. The popular AddShoppers Social Rewards app will incorporate ShareYourCart’s methodologies and allow existing merchants using ShareYourCart to easily transition to the full suite of apps that make up the AddShoppers platform.

Jon West, CEO of AddShoppers said, “We’re excited to enable ShareYourCart’s userbase to benefit from the additional capabilities of our social commerce technology and accelerate our growth even further.”

ShareYourCart was founded in 2011 by Andrei Barabas and Adela Salagean to help eCommerce stores decrease shopping cart abandonment and increase exposure with incentivized social sharing through Facebook and Twitter.

“We started ShareYourCart in May 2011 with the vision of helping small and medium online stores gain more users through the help of social networks like Facebook, Pinterest, and Twitter,” said Andrei Barabas, Co-Founder and CEO of ShareYourCart. “As we improved the product, we helped over 1,500 online stores each month.”

About AddShoppers

Founded in 2011, AddShoppers is the leading social commerce platform for online merchants. Over 10,000 companies worldwide use AddShoppers’s social apps to drive more social sharing and revenue, improve user experience, decrease shopping cart abandonment, and measure the ROI impact of each social network. For additional information on AddShoppers, visit www.AddShoppers.com.

About DecisionPoint

DecisionPoint is a unique leader in M&A advisory services for middle-market technology companies and their venture capital investors in the software, services, cleantech, biotech, healthcare IT and communication sectors. For additional information on DecisionPoint, visit www.DecisionPointINT.com.

For further information contact:
Andy Agrawal, Managing Partner; (704) 943-5250; AAgrawal@DecisionPointINT.com