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Charlotte, NC; July 09, 2014 — DecisionPoint, a leader in M&A advisory services for middle-market technology companies, announced today that its client AddShoppers, the premier social marketing and analytics platform for eCommerce companies, has entered into an agreement to acquire Sociaby, a platform provider for social sharing and customer rewards.


AddShoppers’ software is used by thousands of online merchants worldwide, including household brands like the Economist, St. Jude Children’s Research Hospital, Everlast, and O’Neill Clothing.


“We’re focused on creating the best social marketing platform in the world and getting it in the hands of as many clients as possible. The Sociaby acquisition bolsters the former and accelerates the latter,” commented Jon West, co-founder and CEO of AddShoppers.


Sociaby founder and CEO Ammon Brown said, “We could not be more pleased with our acquisition by AddShoppers. As the market leader in our space they are extremely well positioned to serve our clients’ needs.”


About AddShoppers

Founded in 2011, AddShoppers is the leading social commerce platform for online merchants. Over 10,000 companies worldwide use AddShoppers’s social apps to drive more social sharing and revenue, improve user experience, decrease shopping cart abandonment, and measure the ROI impact of each social network. For additional information on AddShoppers, visit

About DecisionPoint

DecisionPoint is a unique leader in M&A advisory services for middle-market technology companies and their venture capital investors in the software, services, cleantech, biotech, healthcare IT and communication sectors. For additional information on DecisionPoint, visit


For further information, contact: Andy Agrawal, Managing Partner; (704) 943-5250;

DecisionPoint Advises AddShoppers on its Acquisition of Sociaby

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