Charlotte, NC; May 11, 2007 - DecisionPoint International ("DecisionPoint"), a boutique investment bank providing merger and acquisition services to middle-market services and technology clients, announced today that its client, Creative Digital Group ("CDG"), a full-service interactive agency that delivers rich media and interactive video solutions, has been acquired by LBI International AB (LBI), a publicly traded leading European full service and fully integrated digital agency network. Terms of the deal were not disclosed.
CDG, headquartered in Atlanta, GA, delivers rich media and interactive video solutions to help clients brand, communicate, and sell. LBI is a full service digital agency network, servicing clients with marketing and technology solutions. The company employs about 1,400 professionals located primarily in the major European and American business centers.
LBI CEO Robert Pickering states: "The acquisition of CDG is a key addition to our service offering in the US and in Europe. We will be better positioned to extend our full service offering to existing US and European-based clients. We look forward to the contribution by CDG in growing our business in the US."
Creative Digital Group is an interactive agency that has expertise in online video advertising, email marketing, lead generation, and branding. CDG is honored to work with many of the largest brands in the world, including The Home Depot, United Parcel Service, The Coca-Cola Company, Atlanta Falcons, Blockbuster, Turner, CNN, Chick-fil-A, and Pebble Beach to name just a few. For more information, visit www.creativedigitalgroup.com.
LBI is the leading international full service digital agency network, servicing clients with marketing and technology solutions. The company employs about 1,400 professionals located primarily in the major European and American business centers, such as Amsterdam, Berlin, Brussels, Copenhagen, London, Madrid, Milan, Mumbai, Munich, New York and Stockholm. Through interdisciplinary teams, LBi creates innovative multi-channel solutions for its national and international corporate clients by uniquely combining strategy development and creative design with specific industry expertise and latest digital technology. LBi was formed by the merger of LB Icon and Framfab in August 2006 and is listed on Euronext in Amsterdam as well as on OMX Nordic in Stockholm (symbol: LBI). For more information, visit www.lbi.com.
DecisionPoint is a global leader in M&A advisory services for middle-market technology companies in the services, software, and communication sectors. For additional information on DecisionPoint, visit www.DecisionPointINT.com.
For further information, contact: Doug Ellis, Managing Partner; (704) 916-9070; DEllis@DecisionPointINT.com.