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Charlotte, NC; June 16, 2015 — DecisionPoint, a leader in M&A advisory services for middle-market technology companies, announced today that its client, Conclusive Analytics, a Charlotte-based Managed Analytics as a Service (MAaaS) provider, has been acquired by Marketing Associates, a data-driven marketing services firm. Conclusive Analytics was owned by Charlotte-based Frontier Capital, a growth equity firm focused on established software and technology-enabled business services companies.


Founded in 2000 with headquarters in Charlotte, Conclusive Analytics is a managed analytics as a service (MAaaS) platform provider serving the financial services, agriculture, industrial equipment and automotive aftermarket industries.


“Our goal when we invest in high-growth companies such as Conclusive is to help guide them through periods of rapid growth and value creation so they are ready for a merger such as this,” said Joel Lanik, partner, Frontier Capital.


“During our partnership with the Conclusive team we worked closely together on securing strategic clients and the continued development of their managed analytics platform,” continued Lanik. “In partnership we were able to continue growth during a recessionary period and also successfully restructure their organization to match market needs.”


The combined company creates a uniquely powerful partnership of exceptional technology, data science and analytics solutions. “The merger of our businesses reflects the growing demand from our clients to deliver on a seamless model of serving the needs of CIOs, CDOs and CMOs,” commented Mark Petroff, president and CEO of Marketing Associates.

About Frontier Capital


Frontier Capital is a Charlotte-based growth equity firm focused exclusively on software and technology-enabled business services companies. Founded in 1999, Frontier partners with management teams that can benefit from capital to accelerate growth, fund acquisitions or generate shareholder liquidity.

About Conclusive Analytics

Conclusive Analytics was founded in 2000 in Charlotte, North Carolina with the mission of driving customer loyalty and growth by analyzing client customer data on a daily basis to identify opportunity areas for increased sales. Our Customer-Centric approach starts and ends with the customer data, ultimately providing unique and actionable insights to sales reps. Conclusive Sales Analyst™ provides:

  • Comprehensive set of Customer-Centric tools designed to increase loyalty and revenue growth

  • Business Intelligence and Customized Reporting across the sales and marketing organization

  • Fast-launch, cloud-based productized analytics with structure to handle big data enabling your organization to be up and running in 60 days.

About Marketing Associates


Marketing Associates LLC is a marketing services company headquartered in Detroit, MI. We specialize in the art and science of marketing communications – creativity empowered by technology that brings results for our clients, and helps leading global brands build enduring relationships with their customers. Plus we like to think we’re a pretty progressive and cool place to work.


About DecisionPoint

DecisionPoint is a unique leader in M&A advisory services for middle-market technology companies and their venture capital investors in the software, services, cleantech, biotech, healthcare IT and communication sectors. For additional information on DecisionPoint, visit


For further information, contact: Doug Ellis, Managing Partner; (704) 248-1122;

DecisionPoint Advises Conclusive Analytics on Acquisition by Marketing Associates

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