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Charlotte, NC; March 25, 2014 — DecisionPoint, a leader in M&A advisory services for middle-market technology companies, announced today that its client, Software Management, Inc. (“SMI”), the industry’s second largest provider of sales, marketing and CRM technology tools for destination marketing organizations (DMOs), has been acquired by Simpleview, a Tucson-based interactive marketing software and services company. With the acquisition,


Simpleview further strengthens its comprehensive suite of CRM, CMS, mobile, and eMarketing products and solutions.

The move also adds approximately 95 new clients to the number of DMOs working with Simpleview, expanding the company’s customer base to more than 350 destinations, including nearly all the top-tier meetings and leisure destinations in North America and a number of top destinations around the world.


“We’ve always had the utmost competitive respect for SMI and believe that this acquisition creates an even stronger partner for the customers of both companies,” stated Ryan George, CEO of Simpleview. “SMI’s people and products are world-class and we’re honored to blend their legacy into the continuing story and vision of Simpleview. Our combined technologies, creativity and thought-leadership makes us better positioned than ever to help bring shared standards and more powerful solutions to the industry. We look forward to working with our new staff in Pittsburgh and the great customers that SMI has served over the past 30 years.”


This acquisition further cements Simpleview’s role as both vanguard and standard-setter for destination marketing technologies and services and, while market expansion will remain a focus at Simpleview, the company looks forward to accelerating their R&D pipeline to deliver even more value to the residents, local businesses, visitors and meeting planners that their DMO customers serve.


Former SMI leadership will maintain operations of the new Simpleview offices in Pittsburgh, with Ms. Jennifer Reichenbach to serve as Vice President of Operations and Mr. Paul Franke, Jr. to serve as Senior Director of New Business Development.

DecisionPoint acted as sole financial advisor to Software Management, Inc.


About SMI


Founded in 1983 by Paul Franke Sr., Software Management, Inc. (SMI) is a Pittsburgh-based provider of CRM, CMS, web development and online and mobile marketing solutions to the travel, tourism and meetings & conventions industries, specializing in work with destination marketing organizations (DMO’s). For more information, visit

About Simpleview


Simpleview is the industry’s leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies to destination marketing organizations (DMOs). Simpleview employs 130+ people in Tucson, San Diego and Pittsburgh and represents 350+ DMOs in North America and beyond. For more information,


About DecisionPoint


DecisionPoint is a unique leader in M&A advisory services for middle-market technology companies and their venture capital investors in the software, services, cleantech, biotech, healthcare IT and communication sectors. For additional information on DecisionPoint, visit


For further information, contact: Doug Ellis, Managing Partner; (704) 248-1122;

DecisionPoint Advises Software Management, Inc. (SMI) on Acquisition by Simpleview

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